RAEV's collections are inspired by art and by powerful, ambitious, and bold women. Among RAEV’s muses are Tina Kunakey, Anne Hathaway, Eva Mendes, Cindy Crawford, and Monica Bellucci. Each piece celebrates the beauty and harmonious curves of the female form, redefining sensuality through elegant and timeless designs.
OUR STORY
RAEV Paris is a luxury cashmere brand founded by Apolline Fuchs, a woman who is both sensitive to the cold, passionate about cashmere, and fascinated by the art of enhancing femininity.
In search of a cashmere that combines softness, warmth, and femininity, she decided in 2024 to reinvent cashmere with bold, modern cuts.
RAEV Paris was born to offer women a cashmere that enhances their silhouette and boosts their confidence, blending audacity, softness, and sensuality.
WHY "RÆV"
RÆV is the Danish word for "fox," a nod to my last name, "Fuchs," which means fox in German. After living in Copenhagen, Denmark, I wanted to pay tribute to the country where I chose to pursue my dreams.
RÆV is pronounced like "rêve" (dream) in French.
My dream is becoming a reality!
OUR DIFFERENCIATION
Until now, cashmere brands have focused on classic designs (V-neck, crew neck, turtleneck) or experimented with colors and patterns.
But what about innovation in cuts?
This is where RAEV stands out!
RAEV reinvents cashmere by introducing sensual cuts that enhance the female form and exude confidence. We break away from conventional cashmere to deliver bold, elegant pieces perfectly tailored for the modern woman.
